Tina Fegent: Eat the Pitch

Creative agency procurement expert Tina Fegent explains how her process helps CMOs navigate their marketplace and get the right solution and the best value.

We discuss the power of independent agencies and how they can compete against the big HoldCo agency networks.

Why diversity is an agency superpower, how to increase the odds of getting on the short list, the importance of creativity, how procurement solves business problems, agency remuneration models, whether public sector work is worth chasing and the efficiencies of artificial intelligence.