Something happened to advertising. It got bigger, smarter, faster and more measurable. But did it get better? In this special investigative edition of The Fuel Podcast, Keith Smith examines the evidence, questions the witnesses and lines up the suspects to discover who killed creativity.
What does artificial intelligence really think about humanity? Keith Smith interviews AI about human intelligence, creativity, emotion, power, the future of work and whether our species has what it takes to survive.
From a career start in the advertising world, James became a visionary company founder, investor, entrepreneur, business coach and executive mentor. We discuss the impending destruction of the planet, how to ride a Lime Bike down Oxford Street, bumping into advertising industry legends, a close brush with No. 10, career breaks and self-care.
Chris Miller: The copywriter with his own strapline has been poking fun at the advertising industry recently with his hilarious Ye Olde Creative Shoppe’ and ‘The Dashed Creative Agency’ cartoon strips. Chris discusses his journey through the advertising industry and what the future looks like: Spoiler Alert – it’s bleak!
If you’re thinking of starting your own business, listen to this because lifestyle is a plan. Building a business around the kind of life you want is the ultimate goal. Kelly Molson, creative agency founder, lifestyle agency pioneer and podcaster reveals how to build a business that supports your mental health and life goals.
The number one rule for any successful business deal is trust. So why do we keep supporting media that people don’t trust? Why independent agencies offer unbiased media strategies, The Brilliance Paradox, the importance of ethical standards in media.
How to nail your positioning statement in 6 words or less.
Why your team and customers see your company differently to you. How AI is muddling the positioning discovery statement. Learn the Sexy Hook formula and create positioning statements for LinkedIn CVs and resumes.
How independent agencies can triumph as big agency networks struggle to adapt to changing procurement processes, AI and the growth of The Marketing Stack.
Why trust in business has never been so important and how we can easily measure it.
How AI is stripping away our instincts and why we need to maintain trust with our friends, colleagues and clients.
The evolution and discovery of Audio Drama, speakeasy DJs, how social media killed off storytelling, creating dramas on the fly, researching material, creating sound effects, video versus audio and how marketing can leverage the millions of audio drama fans.
