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What listeners say

John Espirian ⭐️⭐️⭐️⭐️⭐️ In-depth analysis with smart marketers
I’ve really enjoyed Keith’s show since discovering it in early 2021. I was fortunate to be a guest on an episode all about LinkedIn, and it was one of my best ever interviews, covering a wide range of topics for standing out on the world’s best business networking platform.

Thanks for having me, Keith! And you have good musical taste!
Francis Ingham MPRCA Director General, PRCA Chief Executive, ICCO Executive Director, LGComms
“Fuel is an indispensable podcast for anyone running a business. Informal, lively, and insightful, I find it a real source of inspiration -and inspiration’s certainly what we need right now!”
Alex Sibille - Co-founder The Future Factory, new business development
Keith was the most lovely and complimentary podcast host.
I’m really not comfortable with ‘public speaking’, but Keith made it so easy and thoroughly enjoyable.

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Fuel Introduction

“I’m only ever three phone calls away from disaster” – Nigel Bogle, BBH

“Everyone has a plan until they get punched in the mouth” – Mike Tyson

Build your new business pipeline with ideas and inspirational techniques from people working on the front line of new business sales

Interviews, News, Podcasts

Tom Cheesewright - Applied Futurist: How to future-proof your business

What does our business future look like? What opportunities are there for brands, companies and agencies? How can we make our businesses more agile? What can we learn from the last year about human behaviour? How can we prepare our businesses for the next 10 years?

Interviews, News, Podcasts

Caroline Kay - Business Coach: New business & entrepreneurs

Ballsy moves are what drives business coach Caroline Kay's podcast 'Snippets of Genius'. In this episode: The natural habits of entrepreneurs The art of embracing failure Using 'No" as a positive tool Is business development nature or nurture? Caroline's ABCs of genius The signs of a born starter

Interviews, News, Podcasts

Jonny Tooze - CEO, Lab Group: Architect of the new agency model

Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.

Interviews, News, Podcasts

Neal Schaffer: The power of influencer marketing

From the master of influencer marketing - Neal Schaffer. Which industries stand to gain the most from influencer activity? Overcoming the teething problems of influencer marketing, the difference between social selling and influencer marketing, identifying the right influencer for your brand or company, accountability.

Interviews, News, Podcasts

Francis Ingham - PRCA: The post-pandemic PR industry

Good and bad consumer and corporate reactions to the pandemic; the future of the PRCA; PR start-ups, digital transformation; empathy is a business model.

Interviews, News, Podcasts

Kate Bradley Chernis - Lately AI: How to recycle digital content for maximum effect

Making your digital content work hard for you. The art of interviewing, the future of music streaming, the stress of toxic workplaces, developing a hard shell in business.

Interviews, News, Podcasts

Simon Raybould - Aware Plus: The secrets of great presentations

How to make a point when telling a story. Hygiene factors of presenting. Story telling with truth. Why introverts make great presenters. Working on your weak spots

Interviews, News, Podcasts

John Espirian: Author, Content DNA - The stairway to LinkedIn heaven

The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types, why you should treat posts like mini blogs.

Interviews, News, Podcasts

Ian Farrar - Far North: Personal branding & the rise of the SME

Develop your own personal brand, basic rules of sales & marketing for SMEs, Innovative coaching ideas, Is TV advertising dead? Karma-driven business models, sweary bunnies and hot curries.

Interviews, News, Podcasts

Andrew Morgan - Wayout Consulting: 5 basic rules of new business

Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.

Interviews, News, Podcasts

Alex Sibille – Co-Founder, The Future Factory: Makin' it rain!

Why marketing needs to work off a new business plan. How to create a new business plan. What makes TFF people different & getting trapped in an elevator with Elon Musk.

Interviews, News, Podcasts

Jorn Socquet - CEO, Fluent Beverages: Innovating in the CBD drinks industry

Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships