
John Espirian ⭐️⭐️⭐️⭐️⭐️ In-depth analysis with smart marketers
I’ve really enjoyed Keith’s show since discovering it in early 2021. I was fortunate to be a guest on an episode all about LinkedIn, and it was one of my best ever interviews, covering a wide range of topics for standing out on the world’s best business networking platform.
Thanks for having me, Keith! And you have good musical taste!
Francis Ingham MPRCA Director General, PRCA Chief Executive, ICCO Executive Director, LGComms
“Fuel is an indispensable podcast for anyone running a business. Informal, lively, and insightful, I find it a real source of inspiration -and inspiration’s certainly what we need right now!”
Alex Sibille - Co-founder The Future Factory, new business development
Keith was the most lovely and complimentary podcast host.
I’m really not comfortable with ‘public speaking’, but Keith made it so easy and thoroughly enjoyable.Dr Chris Arnold - Author ‘Flip, Unthink Everything You Know’
“If you ever have to do one podcast in your life do this one. Keith is the perfect host, he makes you feel comfortable and pulls out your best.
He finds what is interesting and creates a fascinating podcast that once you start listening to you just can’t turn it off.”Tim Lindsay - Chairman D&AD, advertising industry legend
“Keith Smith asked me to be a guest on his Fuel podcast out of the blue. Warning; he’s quite persuasive. He prepared thoroughly and professionally – both himself and me, hosted the talk itself with panache, flexibility and great good humour and generally turned it into a really good experience. I hope it’s as enjoyable to listen to as it was to take part.”
Peter Souter - ex-Chairman & CCO, TBWA
“Fuel podcast does exactly what it says on the tin. It fuels the passion we should all have for the fine art of persuasion. If you aren’t listening to Fuel, God was wasting his time giving you ears.”
Showreel
“I’m only ever three phone calls away from disaster” – Nigel Bogle, BBH
“Everyone has a plan until they get punched in the mouth” – Mike Tyson
Build your new business pipeline with ideas and inspirational techniques from people working on the front line of new business sales
The Fuel podcast is brought to you in association with agency new business platform The Advertist
The Advertist is the UK’s most accurate database of marketing news, insight, contact information, mergers and acquisition and freshly funded companies, giving agencies the all-important advantage when looking for new business.
The Advertist offers agencies a free trial of its service, just email hello@theadvertist.com and see what your new business drive is missing!


Marcus Brown: The Agency Wheel of Fortune

Martin Galton: A Compulsive Creative

Nicole Yershon: The Crazy Diamond

Adrian Ma: The Winfluencer

David Allison: The Death of Demographics

Christopher Chave-Cox: Let's work together

Steve Rawling: storytelling (and story selling) tactics

Tim Delaney: Standing the test of Time

Tom Cheesewright: Think like a Futurist

Dr. Gleb Tsipursky: New Office Rules

Stevie Spring CBE: By Royal Appointment

Bonus episode: A Very Grubby Christmas

Orr Vinegold - Unrest: Tomorrow's World

Dave Dye: Same Old Sh*t

Peter Souter: A way with words

Craig Davis: Is time running out for the creative industry?

Kevin Taylor: The subtle art of negotiation

Gustav Martner - Greenpeace: This is Fine

Rachel Konrad - The Queen of green: How humans can avoid extinction
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Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717
USA: 001 317 286 2178