How the ‘Suits’ and ‘Creatives’ learned to play nicely, the 45 second commercial, The Milk Tray Man, the brilliance of Jingles and a Chicken in every pot.

Working with clients that want to be what their customers wish existed. Mental health, D&I, the art of winning business, pitching, attitude and swagger. Inspiring conversation!

Research questioning techniques, Empathy Delusion revisited, The Dictator Game, classic adverts, tinkers and the book that started it all.

How three reports challenged the creative industry’s thinking, the dangers of misinterpreting research, confirmation biases, pigeonholing an entire industry, alt conclusions.

The business of podcasting, how vertical advertising networks work, advice for brands working with influencers, how to run a podcast.