Advertising as entertainment. The inspiration behind The Howard Gossage Show book, why everything can’t be amazing, understanding your audience, the birth of interactive advertising, shock tactics, fake news, pseudo-events, DE&I and Mariachi music.

The facts about Influencer Marekting and what makes it such a valuable marketing channel.

How digging the ditches now will prepare the ground for making it rain. Digital sales and marketing expert Brad Smith treats others as he expects to be treated and he demonstrates how a faith-driven approach to business works wonders!

Is advertising entertainment? Why UK and US ads are so different, the latest Bellwether report, marketing forecast for the year, the 60:40 rule for advertising, a funding crisis for the ASA? standards, steam trains and Irish songwriters.

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. He totally understands how AI can be used to help us win business and grow our agencies. How the military is using AI and the global view of AI ethics, privacy, guard rails, the environmental cost of AI, what the creative agency of the future will look like