Episode 17: Vic Lee
Brands pay Vic to draw on their products and walls because he’s a unique artist. Vic talks about the launch of his new book The Corona Diary 2020.
Entries by Keith Smith
Episode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO
The perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.
Episode 16: Ian Truscott – Appropingo & RockstarCMO
The pointlessness of data sheets, the five Rs of content marketing, how the voice is the future of thought leadership and video as part of your personal brand
Episode 15: Steve Cheliotis , Pt 2
The effects of Black Lives Matter, Me Too and Climate change on brand emotion and sentiment and what brands are set for stardom post-Covid-19.
Episode 14: Steve Cheliotis – The Centre for Brand Analysis (TCBA)
Brand emotion, employee branding, Persil’s “Dirt is Good” and why agencies need to create emotional points of difference.
Episode 13: Natasha Ellard-Shoefield – Mythbuster
Natasha agrees to give us five of the top myths of new business development – and you’re not going to believe what they are!
Episode 12: Steve Fair
Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.
Episode 11: Gordon Lee
Pulling the plug on the MWC, 5G, cricket, sex toys as conversation pieces, punching upwards, workplace equality, food banks, podcasts and Arsenal. Anything but boring.
Too F**kin Busy
Alex Kirkpatrick joins Keith Smith for an unchained, off-its hinges literary review of Marshall Goldsmith’s What got you here, won’t get you there and Tom Cheesewright’s Future-proof your business.
Never Mind The Bullshit
Part One, take 2. The advertising supergroup Beehive sit down with Keith Smith and Ian Truscott of RockstarCMO to talk about what it takes to be creative.
