Rob Harrison-Plastow: Sales Revelations

If you want to keep your agency thriving, you’d better do everything you can to understand your audience.

75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection. If you understand your audience, everything you learn after that will make sense. This show helps you understand how to put yourself in your client’s shoes and generate empathy, which will help you get those deals over the line.

The Meta Crisis, pluralistic ignorance, how marketing can address feelings of helplessness and overwhelm, changing perceptions through creativity, climate change mitigation, ecological overshoot, the new economy and collective brain power.