Mishon Accomplished: The independent agency marketing stack

The independent creative marketing agency community is set for an explosion of growth. Big agencies are struggling to adapt to the new climate; CMOs are buying and building their own customized marketing stack and only the very best in each discipline will do.

Clive Mishon – an advertising industry veteran now heads up the Alliance (the Alliance of Independent Agencies) – a global resource of the very best independent agencies .

Jacks of all trades are being replaced by masters, and this show is all about what we need to do to deliver what’s needed.

• New growth initiatives for indies
• The triumph of tribes
• How media budgets are spent
• Regional expertise
• Price transparency
• Why specialism beats scale