Aaron J. Reardon: Digital Weirdness

Mystery writer, podcaster, and indie studio head focused on immersive mysteries – Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we’re not talking about a cottage industry – oh no. Audio Drama is a massive category of entertainment that hasn’t even broken into the mainstream yet. Now is the chance to find out all about it and how – as marketers, you can leverage your brands in this exciting new market.

Aaron’s expertise is on full display as he explains how his roots as a digital marketing lead for Red Bull, took him into the world of music, streaming and then made the leap into drama. He explains how social media has killed off the art of storytelling and how this new area is filled with content creators making shows on the fly and adapting their work in real time. We cover the Alton Towers curse, how plants kill people, what drives listeners, how marketing can leverage the format; the theater of the mind and the golden rules of creating audio drama. We also discover how this phenomenon began in the 1920s and discuss the Victorian internet.