Anna McLoughlin: The Hook Doctor

How to bottle your brilliance in 6 words or less!

The creative marketing business is built around the idea of hooks.

Anna McLoughlin of inkspiller whose business ‘hook’ is ‘Helping founders bottle their brilliance in 6 words’ – using her skills as a storyteller to uncover business founders’ unique perspectives, stories and value, to distil it into a practical messaging toolkit.




  • How to solve problems in your positioning statement.
  • How to uncover your brilliance
  • Why your team describes your company differently
  • How AI muddles the process
  • How to deal with GEO
  • Learn the Sexy Hook formula
  • Positioning statements for LinkedIn and Resumes
  • Join Anna’s one-day workshop.

Show notes

Book your place in the workshop: https://calendly.com/inkspiller/brilliance

InkSpiller web site: https://www.inkspiller.co.uk/

Anna’s LinkedIn page: https://www.linkedin.com/in/inkspiller/