Clare Sutton: Food and Drink & Public Relations

Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector.

Recently, the agency released its ‘state of the sector’ report on the latest trends and influences in the Food and Beverage industry. It’s a quick analysis of the latest innovations and developments in what is one of the UK’s biggest economic drivers.

In this episode, we discuss:

Shrinkflation

Purpose

Influencers

Diversity and Inclusion

Aldi (a lot)

Capturable opportunities

Cakes

Pantries

Scottish food and drink

Dead royalty

Motivation