Dr. Rachel Lawes: Unspoken Lawes

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships.

Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book “Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales” makes her the ideal person to tackle this subject.

This show is packed with insights that will give your brain a load of new wrinkles, including:

Those leaders with high EQs

How to make the best of a cold

Why Christmas decorations are like viruses

The delirium of duty free

Top down and bottom up semiotics

Elite Waitrose shoppers

Creating a reality that others will follow

The downside of tech driven relationships

Semiotics and the pharmaceutical sector

The baboon that finds lost things

The horrors of The Bible

Show notes

Dr Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachellawes/

Buy the book ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’: https://www.amazon.com/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079