In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships.
Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She is a Fellow of the Market Research Society and her latest book “Using Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost Sales” makes her the ideal person to tackle this subject.
This show is packed with insights that will give your brain a load of new wrinkles, including:
Those leaders with high EQs
How to make the best of a cold
Why Christmas decorations are like viruses
The delirium of duty free
Top down and bottom up semiotics
Elite Waitrose shoppers
Creating a reality that others will follow
The downside of tech driven relationships
Semiotics and the pharmaceutical sector
The baboon that finds lost things
The horrors of The Bible