Phil’s back with a controversial talking point; why CMOs make bad CEOs. Phil outlines the top five reasons why CMOs often fall short of making the CEO position. It’s not anything to do with intelligence but more of lack of fluency in boardroom-ese.

Plus – why we’re wrong to think the Coronavirus pandemic is unprecedented; how to out-think and out-manoeuvre the competition; how marketing thinking is perfect for lifting companies out of the doldrums and how it can be applied more broadly across the business.

And our resident new business trailblazer Jeremy Davies tackles the thorny matter of agency processes.