You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox.
Fleishman Hillard is one of the founding agency groups of the modern public relations business.
Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around – and she loves her work.
In this show, you’ll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession.
Interviewing one of the most feared news interviewers
Public relations as a career option
Dealing with imposter syndrome
Mental health and how we should be addressing it
The value of a global agency network
Why the PRCA’s Communications Management Standard accreditation matters
The impact of the climate change debate on the sales role
Working as influencer Rob Mayhew’s agent
Using data to make influencer marketing work
Is PR a creative business?
Lyndsay’s favourite campaigns of the year
Humans v AI in PR
How Fleishman Hillard is continuing to innovate and lead the industry.