On Dasher, on Prancer, on new business!
In the final show of 2020, Hank Blank reveals the results of his pandemic survey of CMOs and agency owners in the USA. Spoiler alert: there’s good and bad news.
Why CMOs will need to bring their own trusted suppliers to new campaigns
Why agencies need to over-service existing business
The reprise of the internal agency and how they can avoid going stale too quickly
Career insurance: What to do when you get a new boss
Hank’s predictions on when we will all be trading normally again
How Hank spends Christmas in California.
Plus – the unmissable third installment of Jeremy Davies‘ ‘A Christmas Cold Call’ story