The Christmas special: Hank Blank – How CMOs are adapting in the USA


On Dasher, on Prancer, on new business!

In the final show of 2020, Hank Blank reveals the results of his pandemic survey of CMOs and agency owners in the USA. Spoiler alert: there’s good and bad news.

Why CMOs will need to bring their own trusted suppliers to new campaigns

Why agencies need to over-service existing business

The reprise of the internal agency and how they can avoid going stale too quickly

Career insurance: What to do when you get a new boss

Hank’s predictions on when we will all be trading normally again

How Hank spends Christmas in California.

Plus – the unmissable third installment of Jeremy Davies‘ ‘A Christmas Cold Call’ story

Show notes

Hank’s LinkedIn profile