Episode 14: Steve Cheliotis – The Centre for Brand Analysis (TCBA)
Meet the man behind the Superbrands and Coolbrands rankings – he’s got some great advice for agencies.
Steve is a brand consultant and a regular media commentator for the main stream media outlets, more than that Steve is a recipient of the Global Award for Brand Excellence from the World Brand Congress, recognizing his contribution to the branding industry.
The show is so good, we had to break it up into two parts.
Podcast: Play in new window | Download (Duration: 48:21 — 66.4MB)
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TCBA web site
Steve Cheliotis on LinkedIn
Marty Neumeier on brands