Episode 16 pt 1: Ian Truscott – Appropingo & RockstarCMO
These days, people pay more attention to the written word and no-one knows this better than Ian Truscott.
Ian runs a content marketing company called Appropingo and he helps refine a company’s brand through the power of words, images and messaging.
Ian also walks the talk with his own online content marketing platform, RockstarCMO, a hybrid marketing insight and think tank for the international marketing community.
Also the funniest man on LinkedIn – Jeremy Davies takes on product targeting.
Podcast: Play in new window | Download (Duration: 35:28 — 48.7MB)
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Ian’s LinkedIn profile