Episode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO

Perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.

Podcasting in the b2b market, do creatives make good marketing directors?

Can only qualified marketing people can call themselves experts?

RockstarCMO updates and Ian’s desert island disk.

Show notes

What if working like crazy to beat the competition did exactly the opposite – made you mediocre and more like the competition?”