Episode 28: Hank Blank – In the land of opportunities

Mr New Business USA

Hank is Mr New Business in the USA. He’s worked with anyone who’s anyone in the North American agency scene – on both sides of the face, as a client and as someone trying to win business.

Hank has agreed to be a regular feature on the show, giving our listeners a unique insight into how the agency new business scene is recovering post-pandemic.

If you’re looking for tips on areas that have responded well, then look no further and wrap your ears around this.

In this show, we cover the first 3 acts of the first phase of the shut-down:

• Initial Reactions to the shutdown
• How the US ad industry responded and regrouped
• What does the short-term normal look like for agency folk.