Ian Murray – House 51: Uncovering the hard truths Pt2
Ian Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, spills the beans on one of his biggest clients – LinkedIn.
In part 2 of our interview marathon, Ian explains how LinkedIn has ambitions to transform into a virtual representation of the modern working environment. He describes how the platform manages to cope with all the different working ethics around the world and the company’s CMO – Melissa Selcher (https://www.linkedin.com/in/mselcher/) wants to create a ‘safe space’ for all its members.
Ian also describes how human biases manifest when it comes to sharing money in the ‘Dictator Game’.
In this show, we discuss:
- LinkedIn’s transformation
- How to build a sense of community
- The art of asking questions
- David Ogilvy’s views on research
- behavioural research
- How to gamify questions to get the right answers
These reports are essential reading:
Gut Instinct: https://www.reachsolutions.co.uk/sites/default/files/2018-07/TMS%20Why%20We%20Shouldn%27t%20Trust%20Our%20Gut%20Instinct%20White%20Paper.pdf
The Empathy Delusion: https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf
The Aspiration Window: https://www.reachsolutions.co.uk/sites/default/files/2020-06/Reach%20Solutions%20The%20Aspiration%20Window.pdf
Ian’s LinkedIn profile: https://www.linkedin.com/in/ianrmurray/
Podcast: Play in new window | Download (Duration: 40:13 — 55.3MB)
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