Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem

Our love/hate relationship with cookies is about to end, so how will we be able to identify our new customers?

Fear not! Because solutions architect Tom Ridges is the CEO of GDLabs, a targeting platform that can analyze sales data to predict where your next best customers are and his company has just been VC funded to help agencies identify and track sales for their clients.

Using a ground-breaking combination of AI and data science, Tom’s team have turned the whole problem on its head and developed a solution that doesn’t rely on packets of data, but instead takes all your existing customer data and tells you where you should target your sales for growth.

Frankly it’s awesome, and if you work in business development and listen to this show, you’ll have bragging rights for months, in any discussion about where we go after cookies have been outlawed.

Tom delivers a tight 45 minutes of non-sciency data discussion to explain how your agency can stay ahead of the pack and give your client a best-of-breed solution.

In this show, we discuss:

1^st, 2^nd & 3^rd party data advantages

The timeline for the end of cookies

The alternatives to cookies and why surveillance and intent marketing doesn’t work

The democratization of customer data

Big data -v- little data

Why it’s important to be ahead of the curve

Where to look for your next new clients and customers

Plus talking of giving up cookies, Jeremy Davies is back with a monologue about agency new year resolutions.