Helen Calcraft – Lucky Generals: Always on a Mission

Helen Calcraft ImageOops, we did it again! Helen Calcraft is undoubtedly one of the most high profile VIPs in the creative industry. A self confessed “New biz girl at heart”, Helen is one third of the leadership of Lucky Generals, the agency responsible for some of the world’s most creative campaigns on both sides of the pond.

If you want to know what motivates Helen to not only champion the cause of integrity in the advertising industry, but also commit so much time and effort to philanthropy, then this is a blockbuster of a show for you.

After several attempts to pin the recording date, we finally sat down together just before Thanksgiving but there’s not a trace of turkey to be found here. It’s all insight, tips and advice for anyone working in the creative industry – all delivered with Helen’s trademark personal and stylish touch.

In this show, we discuss:

๐Ÿ›€ Helenโ€™s early career at AMV BBDO, her inspirations, mentors and agency friendships

๐Ÿ›€ The art of being an entrepreneur and what led to the formation of MCBD

๐Ÿ›€ Can the magic still happen for advertising startups?

๐Ÿ›€ Nabs #TimeTo and sexual harassment

๐Ÿ›€ Cancer Research and Helenโ€™s personal struggle

๐Ÿ›€ Can we tax the wealthy?

๐Ÿ›€ The need for change on our environmental priorities

๐Ÿ›€ What agencies Helen really admires

๐Ÿ›€ Helenโ€™s top 3 campaigns of all time

๐Ÿ›€ Outsized Post-It notes

๐Ÿ›€ The importance of clients having a mission

๐Ÿ›€ A totally honest appraisal of agency life under lockdown

๐Ÿ›€ The back story to โ€˜thatโ€™ Amazon Alexa Super Bowl advert

๐Ÿ›€ The importance of bathing

๐Ÿ›€ And Helenโ€™s nomination for the most beautiful and romantic pop song ever written

We also have a Christmas-themed monologue from Jeremy Davies, who manages to link Peter Pan to new business research.

Show notes

Helen Calcraft LinkedIn biog here: https://www.linkedin.com/in/helen-calcraft-b0080a15/

The Amazon Alexa Super Bowl commercial from Lucky Generals: https://www.youtube.com/watch?v=iNxvsxU2rJE

NABS #timeto advert: https://youtu.be/oU_1_MfbYj8

Cancer Research UK: https://www.cancerresearchuk.org/