Ian Farrar – Far North: Personal branding & the rise of the SME
Ian Farrar runs a not-your-typical-run-of-the-mill sales and marketing agency called Far North and he’s brimming with confidence about the potential for business in a post-pandemic world.
Ian’s company has been innovating, advising, consulting and implementing for SMEs as if there was no such thing as a slow-down. Why? How? Who? What? Where? We uncover Ian’s secret recipe for success as a business coach, speaker and social media influencer.
Topics covered include:
How to develop your own personal brand
The basic rules of sales & marketing for SMEs
Innovative coaching ideas
Is TV advertising dead?
Karma-driven business models
Why the North East is the curry capital of the UK
A scorching-hot interview, sure to spice up anyone interested in smart marketing ideas.
Also Jeremy Davies follows up his GameStop piece with a tight 3 minutes on dead bunny mascots.
Hop on board and enjoy the show!
Podcast: Play in new window | Download (Duration: 1:08:01 — 93.4MB)
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Ian’s company – Far North (https://far-north.co.uk/)