Is there ever such a thing as the perfect client for any agency?
Is it a myth and legend on a par with Excalibur and Xanadu?
What can clients do to get the best out of their agencies?
What should agencies do to get the best out of their clients?
Is it right for agencies to question the brief they’re given?
How should clients react if you offer up diverse, radical ideas?
When is the right time to quit working for The Man and strike out on your own? And how do you make sure you stay in business? Advice from previous episodes of Fuel plus the very latest from the Andrew Bloch show.
Guerilla marketing in the days of the video store, being judged alongside Elon Musk, Balancing consumption against carbon reduction, Jeremy Davies on Pitch Theater.
Well, we’re getting there. We’ve managed to press-gang a few industry celebs to come aboard and offer their wisdom. But before that, here’s a preview of what you can expect.
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