About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Domenica Di Lieto: Breaking China
Predictions for the year of the snake, what US and UK can learn from China’s business methods, common assumptions dispelled, how to know your customers, competitors and your advantages, how sales process works in China, the influencer market and the Chinese consumer mindset.
Peter Souter: ‘That Christmas’ Special
Everything you need to know about adverting industry legend Peter Souter’s new movie ‘That Christmas’ produced with Richard Curtis, based on the book of the same name, featuring Brian Cox, Bill Nighy, Jodie Whittaker, Ed Sheeran, Fiona Shaw and India Brown. We play trivia games, puzzles and drink lashings of hot chocolate!
Peter Anderton: the Two Rules of Great Leadership
Learning the secrets of great leadership isn’t hard. Peter Anderton, TEDx star, seasoned business coach and management mentor is here to rip up the expensive rule books and make team leadership simple.
Old bosses rated from worst to best. Focusing on the stuff you can control, how to practice gratitude, the power of positive belief, saying nice things about people behind their back, why appreciation goes a long way.
Justin Wohlstadter: How to be an EXPERT in SECONDS
Justin is CEO of Waldo – one of the most powerful AI research and analytics tools for creative agencies. Trust in AI, B-to-genius, how hallucination can help creativity. How to become an expert on any business subject in seconds!
Jason Falls: The Podcast Revolutionary
The advantages and disadvantages of video and audio shows. Why b2b shows thrive on audio, vocal techniques, news in detail. Podcastst as internal comms and learning and development tools. Cost efficiencies, why you should create a podcast and when to advertise.
Linking-In with Keith & Natasha: The Perfect Client
Is there ever such a thing as the perfect client for any agency?
Is it a myth and legend on a par with Excalibur and Xanadu?
What can clients do to get the best out of their agencies?
What should agencies do to get the best out of their clients?
Is it right for agencies to question the brief they’re given?
How should clients react if you offer up diverse, radical ideas?
Steve Fair: The GOOD, the BAD & the UGLY pitch decks
Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses. What is a creds deck for? The correct new business meeting format. What clients really want from an agency. Hot & cold outreach and 100 new business tips free!
Nancy Zare: The LinkedIn Whisperer
What does your LinkedIn profile say about you and what do your prospects’ profiles tell you about them? Use psychology techniques to win more business by understanding people through their LinkedIn activity. Soft selling, credibility, why your profile matters, personality types and values.
Julie Thompson-Dredge: Project Yourself!
The differences between UK & US founders.
Basics of promoting your business.
Are press releases dead?
Low budget marketing tips for start-ups.
Funding & female founders, WFH & childcare options.
How to be an influencer.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717