About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Matt Webster – Get Over Yourself: Sales Chemistry
Building rapport with strangers. Developing skills that help you build confidence to make meetings and clients winners. Sales and marketing doesn’t need to be hard; it just needs to be natural and Matt is an expert at natural chemistry. And he knows his sea-life too.
Rachel Konrad: The Succession Sessions
Only 50% of companies have a succession plan – this is why you need one and why the clever companies have them. Working with Carlos Ghosn & Elon Musk, the succession playbook, CEO factories & the world’s best CEO, how the Vatican manages succession, under-performing bosses, what makes the best CEO and handling the media.
Amy Taylor – Zevia: Creative Fizzness
Former Red Bull CMO on the transition to CEO of a publicly listed company with a mission to be verbified for all types of positive, healthy food and beverage products. We discuss Brand Heat, making America healthy again, new consumers, new flavors, DEI & neurodiversity, punching up and the art of being disruptive.
Tom Salmon – Welcome to Agencyland!
How the research was carried out, common agency phrases used, the role of the UK government in sector growth, how education influences distribution of specialties, the pandemic’s effect on sector growth and the birth of the Nano-Agency.
Rob Harrison-Plastow: Sales Revelations
The Meta Crisis, pluralistic ignorance, how marketing can address feelings of helplessness and overwhelm, changing perceptions through creativity, climate change mitigation, ecological overshoot, the new economy and collective brain power.
Richard Robinson: The Game Changer – Agency Pitch Predictor
Why and when big brands pitch their marketing, advertising and PR accounts. Richard Robinson is Executive Director of Ingenuity+ whose ‘Pitch Predictor’ research gives you and your agency the best chance of winning new business.
How much does it cost to pitch?
What is a pitch?
Advice for CMOs on holding a pitch.
How to write a brief, and the value of operational discipline.
Hannah Springett: HLabs – What’s the Story?
How no code is revolutionising web design for marketing and branding work. The importance of constant innovation, how over-servicing clients works, the difference between luck and opportunity, remote working and diversity and new tools for presenting and pitching.
A Survival guide for noligarchs: How the wheels came off at Tesla, with Rachel Konrad, Esben Pedersen & Craig Davis
Can Tesla reclaim its clean, green status? Will Musk abandon Tesla or will Tesla abandon Elon? Who is Elon Musk, what was he like to work with and what has be become? Three of his closest former employees give their views on how we got here and what we can do.
Tina Fegent: Eat the Pitch
How procurement solves CMO problems, RTO, the power of independent agencies, diversity, how to make the agency short list, the importance of creativity, agency remuneration, public sector work and AI’s efficiencies.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717