Entries by Keith Smith

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Tina Fegent: Eat the Pitch

How procurement solves CMO problems, RTO, the power of independent agencies, diversity, how to make the agency short list, the importance of creativity, agency remuneration, public sector work and AI’s efficiencies.

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Paul Holmes: Thought PRovoking

One of the most high-profile figures in the global PR industry – Paul Holmes on Purpose and profit, PR’s role in the climate debate
Working from home and the WPP rule, Unsocial media and free speech with Trump, Musk, Bezos and Zuckerberg, DEI and America’s abandonment of equality laws
AI and modern journalism,
Pitching and new business, Man’s best friend and a place called home.

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Domenica Di Lieto: Breaking China

Predictions for the year of the snake, what US and UK can learn from China’s business methods, common assumptions dispelled, how to know your customers, competitors and your advantages, how sales process works in China, the influencer market and the Chinese consumer mindset.

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Peter Souter: ‘That Christmas’ Special

Everything you need to know about adverting industry legend Peter Souter’s new movie ‘That Christmas’ produced with Richard Curtis, based on the book of the same name, featuring Brian Cox, Bill Nighy, Jodie Whittaker, Ed Sheeran, Fiona Shaw and India Brown. We play trivia games, puzzles and drink lashings of hot chocolate!

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Peter Anderton: the Two Rules of Great Leadership

Learning the secrets of great leadership isn’t hard. Peter Anderton, TEDx star, seasoned business coach and management mentor is here to rip up the expensive rule books and make team leadership simple.
Old bosses rated from worst to best. Focusing on the stuff you can control, how to practice gratitude, the power of positive belief, saying nice things about people behind their back, why appreciation goes a long way.