How the research was carried out, common agency phrases used, the role of the UK government in sector growth, how education influences distribution of specialties, the pandemic’s effect on sector growth and the birth of the Nano-Agency.

Why and when big brands pitch their marketing, advertising and PR accounts. Richard Robinson is Executive Director of Ingenuity+ whose ‘Pitch Predictor’ research gives you and your agency the best chance of winning new business.
How much does it cost to pitch?
What is a pitch?
Advice for CMOs on holding a pitch.
How to write a brief, and the value of operational discipline.

Can Tesla reclaim its clean, green status? Will Musk abandon Tesla or will Tesla abandon Elon? Who is Elon Musk, what was he like to work with and what has be become? Three of his closest former employees give their views on how we got here and what we can do.

The average first meeting to pitch process can take up to 21 months. How do you keep the prospect engaged and informed throughout this time?

PRCA’s ‘Pitch Forward’ research detailed, dissected and analysed. How PR agencies can improve the pitch process and tip the odds in their favour.