How ‘Purpose’ became a KPI. The rights and wrongs of BCorp, Edelman’s Trust Barometer, the link between tobacco & purpose marketing,The definition of “creativity”, Nick Cave, A.I. and OpenAI’s purpose-driven goals.

A spoonful of sugar. Why does the advertising industry use jingles and entertainment to sell products? Because the entire industry has its roots in the hawkers, pedlars and costermongers of old. Veteran and legend of the ad industry Paul Feldwick is the author of ‘Why Does The Pedlar Sing?’

Making sales in times of turmoil, and how to stay positive, focused and keep it real, so you can increase your chances of sales success. Adam runs Gray Matters one of the UK’s most sought-after business development agencies and he’s got a ton of advice on this show.

Advertising as entertainment. The inspiration behind The Howard Gossage Show book, why everything can’t be amazing, understanding your audience, the birth of interactive advertising, shock tactics, fake news, pseudo-events, DE&I and Mariachi music.

The facts about Influencer Marketing and what makes it such a valuable marketing channel.