Entries by Keith Smith

, ,

Jason Falls: The Podcast Revolutionary

The advantages and disadvantages of video and audio shows. Why b2b shows thrive on audio, vocal techniques, news in detail. Podcastst as internal comms and learning and development tools. Cost efficiencies, why you should create a podcast and when to advertise.

Linking-In with Keith & Natasha: The Perfect Client

Is there ever such a thing as the perfect client for any agency?
Is it a myth and legend on a par with Excalibur and Xanadu?
What can clients do to get the best out of their agencies?
What should agencies do to get the best out of their clients?
Is it right for agencies to question the brief they’re given?
How should clients react if you offer up diverse, radical ideas?

, ,

Steve Fair: The GOOD, the BAD & the UGLY pitch decks

Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses. What is a creds deck for? The correct new business meeting format. What clients really want from an agency. Hot & cold outreach and 100 new business tips free!

, ,

Nancy Zare: The LinkedIn Whisperer

What does your LinkedIn profile say about you and what do your prospects’ profiles tell you about them? Use psychology techniques to win more business by understanding people through their LinkedIn activity. Soft selling, credibility, why your profile matters, personality types and values.

, ,

Paul Feldwick: The Pedlar’s Song

A spoonful of sugar. Why does the advertising industry use jingles and entertainment to sell products? Because the entire industry has its roots in the hawkers, pedlars and costermongers of old. Veteran and legend of the ad industry Paul Feldwick is the author of ‘Why Does The Pedlar Sing?’