Entries by Keith Smith

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Nancy Zare: The LinkedIn Whisperer

What does your LinkedIn profile say about you and what do your prospects’ profiles tell you about them? Use psychology techniques to win more business by understanding people through their LinkedIn activity. Soft selling, credibility, why your profile matters, personality types and values.

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Paul Feldwick: The Pedlar’s Song

A spoonful of sugar. Why does the advertising industry use jingles and entertainment to sell products? Because the entire industry has its roots in the hawkers, pedlars and costermongers of old. Veteran and legend of the ad industry Paul Feldwick is the author of ‘Why Does The Pedlar Sing?’

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David Meikle: Pitch Perfect!

The former Director of Ogilvy London and Russia, strategic agency and CMO pitch advisor and author of How to Buy a Gorilla and Tuning Up – David Meikle is here to impart some wisdom for agency owners, creatives and CMOs – no monkeys.