Can Tesla reclaim its clean, green status? Will Musk abandon Tesla or will Tesla abandon Elon? Who is Elon Musk, what was he like to work with and what has be become? Three of his closest former employees give their views on how we got here and what we can do.
How procurement solves CMO problems, RTO, the power of independent agencies, diversity, how to make the agency short list, the importance of creativity, agency remuneration, public sector work and AI’s efficiencies.
The average first meeting to pitch process can take up to 21 months. How do you keep the prospect engaged and informed throughout this time?
One of the most high-profile figures in the global PR industry – Paul Holmes on Purpose and profit, PR’s role in the climate debate
Working from home and the WPP rule, Unsocial media and free speech with Trump, Musk, Bezos and Zuckerberg, DEI and America’s abandonment of equality laws
AI and modern journalism,
Pitching and new business, Man’s best friend and a place called home.
PRCA’s ‘Pitch Forward’ research detailed, dissected and analysed. How PR agencies can improve the pitch process and tip the odds in their favour.
Predictions for the year of the snake, what US and UK can learn from China’s business methods, common assumptions dispelled, how to know your customers, competitors and your advantages, how sales process works in China, the influencer market and the Chinese consumer mindset.
Everything you need to know about adverting industry legend Peter Souter’s new movie ‘That Christmas’ produced with Richard Curtis, based on the book of the same name, featuring Brian Cox, Bill Nighy, Jodie Whittaker, Ed Sheeran, Fiona Shaw and India Brown. We play trivia games, puzzles and drink lashings of hot chocolate!
Learning the secrets of great leadership isn’t hard. Peter Anderton, TEDx star, seasoned business coach and management mentor is here to rip up the expensive rule books and make team leadership simple.
Old bosses rated from worst to best. Focusing on the stuff you can control, how to practice gratitude, the power of positive belief, saying nice things about people behind their back, why appreciation goes a long way.
Justin is CEO of Waldo – one of the most powerful AI research and analytics tools for creative agencies. Trust in AI, B-to-genius, how hallucination can help creativity. How to become an expert on any business subject in seconds!
The advantages and disadvantages of video and audio shows. Why b2b shows thrive on audio, vocal techniques, news in detail. Podcastst as internal comms and learning and development tools. Cost efficiencies, why you should create a podcast and when to advertise.
