The Meta Crisis, pluralistic ignorance, how marketing can address feelings of helplessness and overwhelm, changing perceptions through creativity, climate change mitigation, ecological overshoot, the new economy and collective brain power.
Why and when big brands pitch their marketing, advertising and PR accounts. Richard Robinson is Executive Director of Ingenuity+ whose ‘Pitch Predictor’ research gives you and your agency the best chance of winning new business.
How much does it cost to pitch?
What is a pitch?
Advice for CMOs on holding a pitch.
How to write a brief, and the value of operational discipline.
How no code is revolutionising web design for marketing and branding work. The importance of constant innovation, how over-servicing clients works, the difference between luck and opportunity, remote working and diversity and new tools for presenting and pitching.
Can Tesla reclaim its clean, green status? Will Musk abandon Tesla or will Tesla abandon Elon? Who is Elon Musk, what was he like to work with and what has be become? Three of his closest former employees give their views on how we got here and what we can do.
How procurement solves CMO problems, RTO, the power of independent agencies, diversity, how to make the agency short list, the importance of creativity, agency remuneration, public sector work and AI’s efficiencies.
The average first meeting to pitch process can take up to 21 months. How do you keep the prospect engaged and informed throughout this time?
One of the most high-profile figures in the global PR industry – Paul Holmes on Purpose and profit, PR’s role in the climate debate
Working from home and the WPP rule, Unsocial media and free speech with Trump, Musk, Bezos and Zuckerberg, DEI and America’s abandonment of equality laws
AI and modern journalism,
Pitching and new business, Man’s best friend and a place called home.
PRCA’s ‘Pitch Forward’ research detailed, dissected and analysed. How PR agencies can improve the pitch process and tip the odds in their favour.
Predictions for the year of the snake, what US and UK can learn from China’s business methods, common assumptions dispelled, how to know your customers, competitors and your advantages, how sales process works in China, the influencer market and the Chinese consumer mindset.
Everything you need to know about adverting industry legend Peter Souter’s new movie ‘That Christmas’ produced with Richard Curtis, based on the book of the same name, featuring Brian Cox, Bill Nighy, Jodie Whittaker, Ed Sheeran, Fiona Shaw and India Brown. We play trivia games, puzzles and drink lashings of hot chocolate!
