Justin is CEO of Waldo – one of the most powerful AI research and analytics tools for creative agencies. Trust in AI, B-to-genius, how hallucination can help creativity. How to become an expert on any business subject in seconds!
The advantages and disadvantages of video and audio shows. Why b2b shows thrive on audio, vocal techniques, news in detail. Podcastst as internal comms and learning and development tools. Cost efficiencies, why you should create a podcast and when to advertise.
Is there ever such a thing as the perfect client for any agency?
Is it a myth and legend on a par with Excalibur and Xanadu?
What can clients do to get the best out of their agencies?
What should agencies do to get the best out of their clients?
Is it right for agencies to question the brief they’re given?
How should clients react if you offer up diverse, radical ideas?
Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses. What is a creds deck for? The correct new business meeting format. What clients really want from an agency. Hot & cold outreach and 100 new business tips free!
What does your LinkedIn profile say about you and what do your prospects’ profiles tell you about them? Use psychology techniques to win more business by understanding people through their LinkedIn activity. Soft selling, credibility, why your profile matters, personality types and values.
The differences between UK & US founders.
Basics of promoting your business.
Are press releases dead?
Low budget marketing tips for start-ups.
Funding & female founders, WFH & childcare options.
How to be an influencer.
What went wrong at Body Shop? How to reflect your company’s offline brand values online. Discovering your digital DNA, common pitfalls of digital sales and marketing.
What does it mean to be a B Corp?
How to obtain B Corp status
B Corp and the Food and Drink industry
How B Corp helps you win new clients
Should B Corp be adopted by the Government?
Missed climate goals and targets
Unilever’s change of purpose strategy
How ‘Purpose’ became a KPI. The rights and wrongs of BCorp, Edelman’s Trust Barometer, the link between tobacco & purpose marketing,The definition of “creativity”, Nick Cave, A.I. and OpenAI’s purpose-driven goals.
Everyone can present like a pro – in person, online and on the phone. Overcome nerves, develop a strategy, stand tall, grow a tail, distill your pitch, follow a formula and turn rejection into triumph.
