Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.
Pulling the plug on the MWC, 5G, cricket, sex toys as conversation pieces, punching upwards, workplace equality, food banks, podcasts and Arsenal. Anything but boring.
Alex Kirkpatrick joins Keith Smith for an unchained, off-its hinges literary review of Marshall Goldsmith’s What got you here, won’t get you there and Tom Cheesewright’s Future-proof your business.
Part One, take 2. The advertising supergroup Beehive sit down with Keith Smith and Ian Truscott of RockstarCMO to talk about what it takes to be creative.
Investor, business mentor, content marketing expert and media entrepreneur Sean talks about Esports, the new business industry and investment opportunities.
A Fuel exclusive mini-series, exploring the creative process. accident. Luck, timing, skill? Three of some of the UK’s most experienced advertising creative and strategic thinkers discuss how creativity really happens.
Levelling the new business playing field
In a recent interview with coveted marketing site RockstarCMO (www.rockstarcmo.com), Managing Director of The Advertist, Keith Smith explains why The Advertist was launched & how it disrupted the industry and helped to level the playing field for SME agencies and new business teams across the UK.
Listen to the show here
The wide-ranging interview covered a multitude of new business issues, including advice on how to keep up the sales momentum during a lockdown, best practice tips, how cold data can ruin a sales drive and throwing Alec Baldwin in the swimming pool.
How to start winning new business, “what slow down?”, looking for the positives in adverse situations.
Fresh territory for prospecting, video content in cars, value exchange, extreme pivoting, waking sleeping giants and virtual pitching.
