A Fuel exclusive mini-series, exploring the creative process. accident. Luck, timing, skill? Three of some of the UK’s most experienced advertising creative and strategic thinkers discuss how creativity really happens.

Who’d have thought that supplying hand sanitiser would be such a cut-throat business?

How to start winning new business, “what slow down?”, looking for the positives in adverse situations.

Fresh territory for prospecting, video content in cars, value exchange, extreme pivoting, waking sleeping giants and virtual pitching.

Balancing work and childcare in quarantine, how it takes a village to raise babies and Jeremy Davies explains why you never meet new business people at dinner parties

Cycling conference calls, markers on walls, “can you tell what it is yet?” these are a few of Alex’s favourite things

Tom’s book, ‘High Frequency Change’, selfish van drivers, machines talking to machines and the future of pizza, cold calling and selling

When all about you are losing their heads, keep calm and listen to Ben. If you need clarity in new business, he’ll see you right!

Keep calm and carry on. It’s the new normal and nothing to be worried about. Really?

Imposter delusion, not taking part in a pandemic and knowing your creative value.