About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Adam Graham: The Power of Positive Thinking
Making sales in times of turmoil, and how to stay positive, focused and keep it real, so you can increase your chances of sales success. Adam runs Gray Matters one of the UK’s most sought-after business development agencies and he’s got a ton of advice on this show.
David Meikle: Pitch Perfect!
The former Director of Ogilvy London and Russia, strategic agency and CMO pitch advisor and author of How to Buy a Gorilla and Tuning Up – David Meikle is here to impart some wisdom for agency owners, creatives and CMOs – no monkeys.
The Howard Gossage Show: Steve Harrison & Dave Dye
Advertising as entertainment. The inspiration behind The Howard Gossage Show book, why everything can’t be amazing, understanding your audience, the birth of interactive advertising, shock tactics, fake news, pseudo-events, DE&I and Mariachi music.
Mark Denton: The New Boy
Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the ultimate umbrella campaign. Cobra Kai & Eagle Fang – The original Magic Mark is here!
Keith Smith: The Return On Influence
March 15, 2024 by Keith SmithTrenton Moss: Define Your Communication Style
How well you communicate with people depends on what type of communicator you are. This podlet and interview with business book author Trenton Moss helps you understand the needs and motivations of the various types of people that you interact with each and every day. Also a freebie course for those lucky enough to hear it before 5th March 2024
Brad Smith: You Gotta Have Faith
How digging the ditches now will prepare the ground for making it rain. Digital sales and marketing expert Brad Smith treats others as he expects to be treated and he demonstrates how a faith-driven approach to business works wonders!
Dr. Rachel Lawes: Unspoken Lawes
Semiotics is the study of signs and symbols and their use or interpretation. Throughout history, humans have used semiotics to scare, lead, inspire, educate and bond. But with all this technology, are we in danger of losing the ability to read the signs that bind?
Paul Bainsfair (IPA) – the 60:40 Rule
Is advertising entertainment? Why UK and US ads are so different, the latest Bellwether report, marketing forecast for the year, the 60:40 rule for advertising, a funding crisis for the ASA? standards, steam trains and Irish songwriters.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717