How digging the ditches now will prepare the ground for making it rain. Digital sales and marketing expert Brad Smith treats others as he expects to be treated and he demonstrates how a faith-driven approach to business works wonders!

Is advertising entertainment? Why UK and US ads are so different, the latest Bellwether report, marketing forecast for the year, the 60:40 rule for advertising, a funding crisis for the ASA? standards, steam trains and Irish songwriters.

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. He totally understands how AI can be used to help us win business and grow our agencies. How the military is using AI and the global view of AI ethics, privacy, guard rails, the environmental cost of AI, what the creative agency of the future will look like

What we can all learn from sales in other sectors. “People Buy People” AI, Benders in Escorts. The renaming of Monopoly.

What happens when you don’t do your research before launching a multi-million dollar advertising campaign? Chaos! Keith Smith investigates with the help of some highly qualified friends.