What we can all learn from sales in other sectors. “People Buy People” AI, Benders in Escorts. The renaming of Monopoly.

What happens when you don’t do your research before launching a multi-million dollar advertising campaign? Chaos! Keith Smith investigates with the help of some highly qualified friends.

These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.

The Ab Fab inspiration, why the UK needs to inspire more entrepreneurialism, food and drink trends and innovations, employee ownership, diversity, fee income, new business techniques, influencer marketing, AI and the democratisation of creativity.

One of the greatest minds in the world of modern advertising explains how good creative can help save the planet, picking one advert that hits all the right notes! He also goes in-depth on his forthcoming blockbuster new course ‘The Business of Creativity’. Along the way, there’s a ton of great tips and anecdotes from the creative OG!