Is advertising entertainment? Why UK and US ads are so different, the latest Bellwether report, marketing forecast for the year, the 60:40 rule for advertising, a funding crisis for the ASA? standards, steam trains and Irish songwriters.

David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. He totally understands how AI can be used to help us win business and grow our agencies. How the military is using AI and the global view of AI ethics, privacy, guard rails, the environmental cost of AI, what the creative agency of the future will look like

What we can all learn from sales in other sectors. “People Buy People” AI, Benders in Escorts. The renaming of Monopoly.

What happens when you don’t do your research before launching a multi-million dollar advertising campaign? Chaos! Keith Smith investigates with the help of some highly qualified friends.

These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.