Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.

Why marketing needs to work off a new business plan. How to create a new business plan. What makes TFF people different & getting trapped in an elevator with Elon Musk.

Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

Effectively run conferences & exhibitions using social media, content for lurkers, how to engage new business prospects on social media and how FOMO works.

How to be a CMO’s best supplier
Why you should over-service existing business, internal agencies are back! what to do when you get a new boss.

There ain’t no atheists in a foxhole. When times get tough, we all need to access our faiths and beliefs to help us through. Religion, business, sales and turning money into wine.

Have your very own Christmas Lockdown party on us. Just bring the booze and mince pies!

Sit back and crank up this bad boy. An hour and a half of the sweetest individual tunes in a mix to Fuel your Christmas party

The Fuel podcast has had a very busy year in 2020. We’ve featured over 40 different guests since April and each one of them was asked the same question:

“If you were isolated on an island with only one piece of music to keep you company (and something to play it on), Which track would you choose?”

Thank you to all of our guests. Each of you helped to make the Fuel podcast an institution. We’ve got plenty more tracks coming out – this is just the first edition, so keep listening in 2021!

Bill Wallsgrove

We took all those tracks and gave them to Bill Wallsgrove, who compiled the into one big mixtape in time for Christmas.

Bill loves collecting vinyl records and assorted music from a lots of genres by DJing in clubs and to friends at parties and creating mixes and he’s had some tough gigs – weddings big birthday parties and Bar Mizvahs (from the Rhine Valley to Moscow)

In his own words:

“I create DJ collections for pleasure ( Chig Bill mixcloud) but Fuel set me a unique mixing challenge

Take one desert island track from 21 different podcasters and try and create a seasonal party mix from them.

I really tried with a diverse set of artists – however I had big fun I hope you enjoy

I have known and worked with Dines from Studio Blup for many years – he is a favourite designer and illustrator.

He specialises in a unique visual remix style (check out his Instagram – link)

This is his big party disco ball – boogie on round the house!”

Dines 2020
Xmas Disco Ball by Dines

Never whistle on a warship, how animation can overcome prejudice, reconstructing the movie theater industry and how Jon Mason became a TikTok star.

The positive aspects of digital marketing, branding through social media, building the Diwali in London festival’s digital presence.