About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
The New Business Briefing with Victor Houghton – Ep9
March 22, 2022 /0 Comments/by Keith SmithStephen Knight – Pimento: The New Business Network
How networking can be your key to winning new clients and work. What makes a great agency CEO, Disney’s lesson in streamlining its agency roster and how Mickey Mouse can teach us all a lesson in business.
After Dark: Nick Galanides – Murder on the ad floor, music & mayhem
Why agencies should think very carefully about what music they decide to use in their adverts and especially why they shouldn’t murder them by getting ‘ordinary’ people to sing them.
Anouska Leon (Richmond & Towers/PRCA): New business & Public Relations
Why PR leads the marketing mix in a post-pandemic world; how influencers are changing the marketing landscape; diversity and inclusion in the PR industry; tips for starting out in new business and how the haulage industry lost out to sales.
Chris Ailey – Honcho: The Church of Search
How to stay on top of the search algorithms
Google Topics and ad serving
The Metaverse data vacuum
CPC price inflation
How to build a receptive audience
Link building tips with an example of PhotoSpherix
Who’s going to break Google’s monopoly
Web 4.0
Advice for creating a bullet-proof search campaign
Robin Bonn – Co:definery – Find your new business Mojo!
The art of lifting your head up, why focus is a superpower, cutting-edge conformity, the Goldilocks ratio of referrals & new business, why employ a new business big-hitter, agencies -v- consultancies.
Andrew Tenzer – Reach Plc: ESG rules? Part 2
The ad industry’s trust problem, why brand and social purpose don’t sell products, the consumption conundrum, The Dictator Game.
Andrew Tenzer – Reach Plc: ESG rules? Think again
Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window.
Is the creative industry losing its focus on selling goods and services in favour of promoting green or social causes? This might make for uncomfortable listening for some in the industry
Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem
Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717