About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Chris Ailey – Honcho: The Church of Search
How to stay on top of the search algorithms
Google Topics and ad serving
The Metaverse data vacuum
CPC price inflation
How to build a receptive audience
Link building tips with an example of PhotoSpherix
Who’s going to break Google’s monopoly
Web 4.0
Advice for creating a bullet-proof search campaign
Robin Bonn – Co:definery – Find your new business Mojo!
The art of lifting your head up, why focus is a superpower, cutting-edge conformity, the Goldilocks ratio of referrals & new business, why employ a new business big-hitter, agencies -v- consultancies.
Andrew Tenzer – Reach Plc: ESG rules? Part 2
The ad industry’s trust problem, why brand and social purpose don’t sell products, the consumption conundrum, The Dictator Game.
Andrew Tenzer – Reach Plc: ESG rules? Think again
Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window.
Is the creative industry losing its focus on selling goods and services in favour of promoting green or social causes? This might make for uncomfortable listening for some in the industry
Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem
Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.
Helen Calcraft – Lucky Generals: Always on a Mission
Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.
Victor Houghton – VH Insights: Living in the office, or working from home? The new working model
Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.
Brad Farris – Anchor Advisors: The 4-point strategy for agency growth
Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.
Beehive: How to Avoid Digital Brand Bullshit
Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717