Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.

Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.

How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?

The definition of luck, alternative creative strategies, how Commercial Break organization helps widen the creative talent pool, how to on-board working class talent, is the creative industry too left wing?
What makes a great client, how to attract great clients, Andy’s top 3 advertising campaigns of all time, choosing the voice that you think you should have, what’s with Alaska? and David Bowie’s anthem for strategists.

Content marketing is one of the most effective tools for cold new business prospecting. Ian is one of the industry’s leading experts and this show will uncover all the tips and tricks for you.