Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window.
Is the creative industry losing its focus on selling goods and services in favour of promoting green or social causes? This might make for uncomfortable listening for some in the industry

Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.

Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.

How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?

The definition of luck, alternative creative strategies, how Commercial Break organization helps widen the creative talent pool, how to on-board working class talent, is the creative industry too left wing?
What makes a great client, how to attract great clients, Andy’s top 3 advertising campaigns of all time, choosing the voice that you think you should have, what’s with Alaska? and David Bowie’s anthem for strategists.