About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Marcus Brown: The Agency Wheel of Fortune
The key to winning meetings, Big agency growth tactics, Small things to make a big impact, The art of No, How to identify great clients, How to win when you’re losing, Why commitment wins, How Ai is changing pitch responses, and the 3 ingredients every agency needs to know before they go for growth.
Martin Galton: A Compulsive Creative
How to develop a style, freedom from meetings, the Beehive story, the John Hegarty story, the Muhammad Ali story, a.i. bollocks a free creative idea for outdoor media and what’s the point of advertising?
Nicole Yershon: The Crazy Diamond
Book review – Rough Diamond
How to develop empathy
Where creativity comes from
Mathematics for business
New business advice
How to achieve the work life balance
The importance of trust
Flooding Second Life
Innovative thinking and survival
Intrepreneurship and entrepreneurship
Adrian Ma: The Winfluencer
The pros and cons of the 4 day work week, why parents don’t understand PR, Paul Holmes and Alex Myers mentioned, building creativity into education, totems and ceremonies in the hybrid world and telling fossil fuel companies to jog on.
David Allison: The Death of Demographics
Keeping the customer satisfied – fine but what what motivates them? Demographics and psychographics are too limited. Here’s Valuegraphics for the ultimate marketing profiling system.
Christopher Chave-Cox: Let’s work together
What tools does a creative agency need to help its employees successfully work remotely? This episode shows you how, from office design, to equipment, security and software, Also a bonus tip for new business folks!
Steve Rawling: storytelling (and story selling) tactics
How to pitch – stories, news and agencies. Pip Decks Storyteller Tactics is a revolutionary way to make your pitches land. Find out how Steve was inspired to create this system and how this is going to help your agency new business process.
Tim Delaney: Standing the test of Time
Tim’s journey to copywriting, the value of being inquisitive & working with short creative deadlines. Trusting your intuition & how to write like people want to read it.
The art of staying flexible and remote working, interesting character traits and superb advice for winning new business.
Tom Cheesewright: Think like a Futurist
How to think like a futurist – Tom’s new training course. Plus the future of the the working week, sustainable food habits, modern measures of status, the future of the gig worker and fixing the gender balance.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717