How creative people behave, why good writing will never die, the Third Person theory, how to promote your career, agency fees, working with Apple.

Greenwashing, gaslighting, ban fossil fuel advertising. How the ad industry can save the planet. being creative and being rewarded. Care for the planet; care for your people.

What makes a great advertising agency, Paul’s Top 3 greatest pitches, how to create long-lasting relationships, the importance of strategy and planning.

Brand Fame, the violation of expectation, the point of creativity, blowing up cars, ageism, how to survive a recession, living with Graham Fink, cold calling Dave Trott & cold emailing Sir Martin Sorrell

How broadcast demonstrated its use during the pandemic; the new business frenzy of broadcast PR; what to do and what not to do on TV; Mick Lynch & his greatest hits; the power of authenticity; turning an interview into a conversation; Tips for marketers to help spread the message; the Amanda Knox syndrome.