Why PR leads the marketing mix in a post-pandemic world; how influencers are changing the marketing landscape; diversity and inclusion in the PR industry; tips for starting out in new business and how the haulage industry lost out to sales.
How to stay on top of the search algorithms
Google Topics and ad serving
The Metaverse data vacuum
CPC price inflation
How to build a receptive audience
Link building tips with an example of PhotoSpherix
Who’s going to break Google’s monopoly
Web 4.0
Advice for creating a bullet-proof search campaign
The art of lifting your head up, why focus is a superpower, cutting-edge conformity, the Goldilocks ratio of referrals & new business, why employ a new business big-hitter, agencies -v- consultancies.
The ad industry’s trust problem, why brand and social purpose don’t sell products, the consumption conundrum, The Dictator Game.
Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window.
Is the creative industry losing its focus on selling goods and services in favour of promoting green or social causes? This might make for uncomfortable listening for some in the industry
Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.
Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.
Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.
Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.
Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.
