Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.
Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.
Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.
Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.
How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?
Ben Salmon makes eCommerce fun!
The differences between mobile and desktop consumers.
eCommerce measurement maturity.
How to prioritise your digital spend.
Digital Revenue as a percentage of Total Revenue for annual reports.
Who’s doing it right and who’s missing opportunities?
The definition of luck, alternative creative strategies, how Commercial Break organization helps widen the creative talent pool, how to on-board working class talent, is the creative industry too left wing?
What makes a great client, how to attract great clients, Andy’s top 3 advertising campaigns of all time, choosing the voice that you think you should have, what’s with Alaska? and David Bowie’s anthem for strategists.
The value of LinkedIn, how to develop a network, HR industry growth and challenges, opportunities in cyber & crypto, equality and sales management.
Content marketing is one of the most effective tools for cold new business prospecting. Ian is one of the industry’s leading experts and this show will uncover all the tips and tricks for you.
How to run a successful PR business from a recreational vehicle, cryptocurrency, entrepreneurs, forest-bathing, work-life balance and how to ask for business.