Semiotics is the study of signs and symbols and their use or interpretation. Throughout history, humans have used semiotics to scare, lead, inspire, educate and bond. But with all this technology, are we in danger of losing the ability to read the signs that bind?
Is advertising entertainment? Why UK and US ads are so different, the latest Bellwether report, marketing forecast for the year, the 60:40 rule for advertising, a funding crisis for the ASA? standards, steam trains and Irish songwriters.
How to create meaningful interactions on email and in person, suing these simple techniques from trained experts – Natasha Ellard-Shoefield and Peter Meikle.
David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our lives. He totally understands how AI can be used to help us win business and grow our agencies. How the military is using AI and the global view of AI ethics, privacy, guard rails, the environmental cost of AI, what the creative agency of the future will look like
An in-depth discussion about the UK’s food and drink sector, covering trends, analysis, research and Aldi supermarket’s ‘Next Big Thing’ TV show
What we can all learn from sales in other sectors. “People Buy People” AI, Benders in Escorts. The renaming of Monopoly.
Using distraction as part of the creative process. David takes us through his unique method for helping blue chip companies unleash their creative potential using some of the most innovative methods of workshopping we’ve ever heard of! The Flaneur movement, experience engineering & do brainstorming sessions work?
What happens when you don’t do your research before launching a multi-million dollar advertising campaign? Chaos! Keith Smith investigates with the help of some highly qualified friends.
Why public relations is the marketing discipline of choice for most companies these days. Dealing with impostor syndrome, mental health, the PRCA’s CMS Accreditation, climate change a sales, influencer marketing, the greatest campaigns of the year and how AI is being used in public relations.
These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.
