About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Stevie Spring CBE: By Royal Appointment
Stevie Spring CBE
Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet.
Bonus episode: A Very Grubby Christmas
Monopoly, Trivial Pursuit, Scrabble, Karaoke What Pantone actually does, what Paul got away with in the 90s, bands named after sex stuff, Red Hot Chilli Peppers’ new fridge, Noddy Holder the Grinch, Dave Trott’s milk bottle wisdom, Paul’s New Year wish for the advertising industry and we recreate Paul’s encounter with David Bowie!
Orr Vinegold – Unrest: Tomorrow’s World
Launching tomorrow’s brands today – Unrest is creative agency Uncommon’s incubator and Orr’s FMCG pedigree means this is a show for the record. Jeremy Davies is back! Keith does an end-of year rap-up.
Dave Dye: Same Old Sh*t
Dave’s favourite piece of work, the emotion of creativity, membership of the D&AD club, keeping podcasting natural, Dave’s white whale, Dave Trott’s theory of jingles,
Peter Souter: A way with words
How creative people behave, why good writing will never die, the Third Person theory, how to promote your career, agency fees, working with Apple.
Kevin Taylor: The subtle art of negotiation
The art of the deal from a police trained hostage negotiator. Learn the psychological techniques that the experts use to help you win in business.
Gustav Martner – Greenpeace: This is Fine
Greenwashing, gaslighting, ban fossil fuel advertising. How the ad industry can save the planet. being creative and being rewarded. Care for the planet; care for your people.
Rachel Konrad – The Queen of green: How humans can avoid extinction
Using marketing as a force to help avoid global warming. Being disruptive every day, how to avoid greenwashing claims, fighting climate propaganda, Elon Musk’s work ethic,
Paul Phillips – AAR: How to avoid coming a close 2nd
What makes a great advertising agency, Paul’s Top 3 greatest pitches, how to create long-lasting relationships, the importance of strategy and planning.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717