About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Simon Derungs – Maverick: Are you being served?
How the ‘Suits’ and ‘Creatives’ learned to play nicely, the 45 second commercial, The Milk Tray Man, the brilliance of Jingles and a Chicken in every pot.
Jack Williams – ACNE London: The Winnable Pitch
Helping clients see round corners, the winnable pitch, the art of cultivating new business relationships, why marketing and new business needs to work in harmony.
Nils Leonard: Uncommonly Creative
Working with clients that want to be what their customers wish existed. Mental health, D&I, the art of winning business, pitching, attitude and swagger. Inspiring conversation!
Ian Murray – House 51: Uncovering the hard truths Pt3
Research questioning techniques, Empathy Delusion revisited, The Dictator Game, classic adverts, tinkers and the book that started it all.
Ian Murray – House 51: Uncovering the hard truths Pt2
Melissa Selcher’s influence on LinkedIn. How to build a community on LinkedIn, The Art of asking questions, David Ogilvy on research, Behavioural research, gamifying questions.
Ian Murray – House 51: Uncovering the hard truths Pt1
How three reports challenged the creative industry’s thinking, the dangers of misinterpreting research, confirmation biases, pigeonholing an entire industry, alt conclusions.
James Murphy – New Commercial Arts: For the love of advertising
The Spartan agency model, recessions are great for new business, demand -v- the planet, the art of pitching, the art of working with clients, how the Christmas tear-jerker ad industry started, new business acquisition and ad agencies through the decades.
Jason Falls – The Marketing Podcast Network: Leader of the Pod Squad
The business of podcasting, how vertical advertising networks work, advice for brands working with influencers, how to run a podcast.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717