Research questioning techniques, Empathy Delusion revisited, The Dictator Game, classic adverts, tinkers and the book that started it all.

How three reports challenged the creative industry’s thinking, the dangers of misinterpreting research, confirmation biases, pigeonholing an entire industry, alt conclusions.

The business of podcasting, how vertical advertising networks work, advice for brands working with influencers, how to run a podcast.

How networking can be your key to winning new clients and work. What makes a great agency CEO, Disney’s lesson in streamlining its agency roster and how Mickey Mouse can teach us all a lesson in business.

Why PR leads the marketing mix in a post-pandemic world; how influencers are changing the marketing landscape; diversity and inclusion in the PR industry; tips for starting out in new business and how the haulage industry lost out to sales.