John Ashton - Write Arm

Marketing without words is like Astaire without Rogers, or Noel without Liam. John’s newly launched business Write Arm has arrived to bring life through literature to brands.

Brands pay Vic to draw on their products and walls because he’s a unique artist. Vic talks about the launch of his new book The Corona Diary 2020.

The perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.

The pointlessness of data sheets, the five Rs of content marketing, how the voice is the future of thought leadership and video as part of your personal brand

The effects of Black Lives Matter, Me Too and Climate change on brand emotion and sentiment and what brands are set for stardom post-Covid-19.

Brand emotion, employee branding, Persil’s “Dirt is Good” and why agencies need to create emotional points of difference.

Natasha agrees to give us five of the top myths of new business development – and you’re not going to believe what they are!

Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.

Pulling the plug on the MWC, 5G, cricket, sex toys as conversation pieces, punching upwards, workplace equality, food banks, podcasts and Arsenal. Anything but boring.

Alex Kirkpatrick joins Keith Smith for an unchained, off-its hinges literary review of Marshall Goldsmith’s What got you here, won’t get you there and Tom Cheesewright’s Future-proof your business.