The art of the deal from a police trained hostage negotiator. Learn the psychological techniques that the experts use to help you win in business.
Greenwashing, gaslighting, ban fossil fuel advertising. How the ad industry can save the planet. being creative and being rewarded. Care for the planet; care for your people.
Using marketing as a force to help avoid global warming. Being disruptive every day, how to avoid greenwashing claims, fighting climate propaganda, Elon Musk’s work ethic,
What makes a great advertising agency, Paul’s Top 3 greatest pitches, how to create long-lasting relationships, the importance of strategy and planning.
The most cringe worthy moments of agency and client meetings, using comedy to win business, how to grow a social media audience, the US comedy scene, advice for creating content.
Brand Fame, the violation of expectation, the point of creativity, blowing up cars, ageism, how to survive a recession, living with Graham Fink, cold calling Dave Trott & cold emailing Sir Martin Sorrell
The art of creativity, how to find inspiration, dealing with critics, the ethics of cigarette advertising, Dave Trott, distraction, humor, curiosity, imposter syndrome, George Best, Apocolypse Now, surveillance advertising Artificial Intelligence, postcard art
How broadcast demonstrated its use during the pandemic; the new business frenzy of broadcast PR; what to do and what not to do on TV; Mick Lynch & his greatest hits; the power of authenticity; turning an interview into a conversation; Tips for marketers to help spread the message; the Amanda Knox syndrome.
An overview of the food, drink and hospitality sector, from on the the UK’s leading PR agencies, includes predictions for the snack market and new business tips for F&D brands
On-boarding new talent, the commercial advantage of D&I, conscientious consumerism, the Lipstick Recession, The Empathy Delusion, fast decision-making, advertising’s contribution to UK GDP.
