About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Victor Houghton: The Original Search Engine
These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.
In this show I chat with one of the advertising industry’s leading fact-finders.
Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.
Keith Smith: Copyrights and wrongs
Is it possible to own words?
How can a few big players in the UK’s dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or Sheeze?
Liam Keogh – Palm PR: The Land of Mylk & B+tter
The Ab Fab inspiration, why the UK needs to inspire more entrepreneurialism, food and drink trends and innovations, employee ownership, diversity, fee income, new business techniques, influencer marketing, AI and the democratisation of creativity.
Mike Everett? Who’s He?
Award-winning creative director Mike Everett gives a behind-the-scenes look at life in the golden age of advertising in one of Britain’s most outrageously creative advertising agencies: Collett, Dickinson, Pearce and Partners and discusses his book Methods of the Madmen.
Sir John Hegarty: What’s the Big Idea?
One of the greatest minds in the world of modern advertising explains how good creative can help save the planet, picking one advert that hits all the right notes! He also goes in-depth on his forthcoming blockbuster new course ‘The Business of Creativity’. Along the way, there’s a ton of great tips and anecdotes from the creative OG!
The Black Farmer: It’s All About the Sizzle
A real diamond of a man. Forged from intense pressure; racism, otherism, commercial prejudice and health challenges, Wilfred Emmanuel-Jones MBE has created a £10m empire and he isn’t stopping now. Hear all about his life story and his latest ventures.
John Caswell: No More Heroes – the new model agency
So many agencies are solving the wrong problem, it’s no wonder we’re over-compensating! Agency leader and creative director John Caswell shows us how to move a business forward using a blend of old-school creativity and new school artificial intelligence.
Keith Smith: Future Shock
How companies and many of their employees are handling the epidemic of Future Shock, as predicted by Alvin Toffler in the 1960s
Keith Smith: Should I Stay or Should I go?
When is the right time to quit working for The Man and strike out on your own? And how do you make sure you stay in business? Advice from previous episodes of Fuel plus the very latest from the Andrew Bloch show.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717