About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Paul Grubb: The Man Who Sold The World
Brand Fame, the violation of expectation, the point of creativity, blowing up cars, ageism, how to survive a recession, living with Graham Fink, cold calling Dave Trott & cold emailing Sir Martin Sorrell
Graham Fink: Effortlessly Creative
The art of creativity, how to find inspiration, dealing with critics, the ethics of cigarette advertising, Dave Trott, distraction, humor, curiosity, imposter syndrome, George Best, Apocolypse Now, surveillance advertising Artificial Intelligence, postcard art
After Dark – Safi Zisman: How to nail TV & radio interviews
How broadcast demonstrated its use during the pandemic; the new business frenzy of broadcast PR; what to do and what not to do on TV; Mick Lynch & his greatest hits; the power of authenticity; turning an interview into a conversation; Tips for marketers to help spread the message; the Amanda Knox syndrome.
Clare Sutton – Clarion Comms: Food & Drink industry Special
An overview of the food, drink and hospitality sector, from on the the UK’s leading PR agencies, includes predictions for the snack market and new business tips for F&D brands
Sarah Jenkins – Saatchi & Saatchi: The British are Coming!
On-boarding new talent, the commercial advantage of D&I, conscientious consumerism, the Lipstick Recession, The Empathy Delusion, fast decision-making, advertising’s contribution to UK GDP.
Simon Raybould: Be a better public speaker
How to prepare for a presentation, 3 priorities of any presentation, The art of staging Zoom backgrounds, How to find your natural pitch with AHA, How to calm your nerves
Mark Stringer: It’s easy, being Green
Guerilla marketing in the days of the video store, being judged alongside Elon Musk, Balancing consumption against carbon reduction, Jeremy Davies on Pitch Theater.
Simon Derungs – Maverick: Are you being served?
How the ‘Suits’ and ‘Creatives’ learned to play nicely, the 45 second commercial, The Milk Tray Man, the brilliance of Jingles and a Chicken in every pot.
Jack Williams – ACNE London: The Winnable Pitch
Helping clients see round corners, the winnable pitch, the art of cultivating new business relationships, why marketing and new business needs to work in harmony.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717