About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Simon Raybould – Aware Plus: The secrets of great presentations
How to make a point when telling a story. Hygiene factors of presenting. Story telling with truth. Why introverts make great presenters. Working on your weak spots
John Espirian: Author, Content DNA – The stairway to LinkedIn heaven
The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types, why you should treat posts like mini blogs.
Ian Farrar – Far North: Personal branding & the rise of the SME
Develop your own personal brand, basic rules of sales & marketing for SMEs, Innovative coaching ideas, Is TV advertising dead? Karma-driven business models, sweary bunnies and hot curries.
Andrew Morgan – Wayout Consulting: 5 basic rules of new business
Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.
Alex Sibille – Co-Founder, The Future Factory: Makin’ it rain!
Why marketing needs to work off a new business plan. How to create a new business plan. What makes TFF people different & getting trapped in an elevator with Elon Musk.
Jorn Socquet – CEO, Fluent Beverages: Innovating in the CBD drinks industry
Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships
Vanessa Green – Greenlight Content: Authenticity in new business
Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.
@MayKingTea: The social dilemma for new business & FOMO
Effectively run conferences & exhibitions using social media, content for lurkers, how to engage new business prospects on social media and how FOMO works.
The Christmas special: Hank Blank – How CMOs are adapting in the USA
How to be a CMO’s best supplier
Why you should over-service existing business, internal agencies are back! what to do when you get a new boss.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717