About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
Tom Cheesewright – Applied Futurist: How to future-proof your business
What does our business future look like? What opportunities are there for brands, companies and agencies? How can we make our businesses more agile? What can we learn from the last year about human behaviour? How can we prepare our businesses for the next 10 years?
Caroline Kay – Business Coach: New business & entrepreneurs
Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius’. In this episode:
The natural habits of entrepreneurs
The art of embracing failure
Using ‘No” as a positive tool
Is business development nature or nurture?
Caroline’s ABCs of genius
The signs of a born starter
Jonny Tooze – CEO, Lab Group: Architect of the new agency model
Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.
Neal Schaffer: The power of influencer marketing
From the master of influencer marketing – Neal Schaffer. Which industries stand to gain the most from influencer activity? Overcoming the teething problems of influencer marketing, the difference between social selling and influencer marketing, identifying the right influencer for your brand or company, accountability.
Francis Ingham – PRCA: The post-pandemic PR industry
Good and bad consumer and corporate reactions to the pandemic; the future of the PRCA; PR start-ups, digital transformation; empathy is a business model.
Kate Bradley Chernis – Lately AI: How to recycle digital content for maximum effect
Making your digital content work hard for you.
The art of interviewing, the future of music streaming, the stress of toxic workplaces, developing a hard shell in business.
Simon Raybould – Aware Plus: The secrets of great presentations
How to make a point when telling a story. Hygiene factors of presenting. Story telling with truth. Why introverts make great presenters. Working on your weak spots
John Espirian: Author, Content DNA – The stairway to LinkedIn heaven
The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types, why you should treat posts like mini blogs.
Ian Farrar – Far North: Personal branding & the rise of the SME
Develop your own personal brand, basic rules of sales & marketing for SMEs, Innovative coaching ideas, Is TV advertising dead? Karma-driven business models, sweary bunnies and hot curries.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
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Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717