The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types, why you should treat posts like mini blogs.

Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.

Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships