One of the most awarded Creative Directors in the advertising business has published a new book about how the advertising “industry” needs to get back to basics – and it’s causing an eruption!
This show marks a return to LinkedIn. Business social media expert Ella Orr drops by to share her top tips for creating a personality for your business on social media.
You’ve heard of Demographics, you’ve probably heard of Psychographics, now meet Valuegraphics. The way to make your messaging count by tapping into and audience’s value-driven operating system.
Make your sales outreach count every time using these clever tools to analyse prospects before you commit. Predictive Black is changing the way we find new clients. Banish zombies forever!
When creativity is at the heart of everything we do, it’s time for a new way of problem solving. Dyslexics solve problems differently and Dr Chris can explain how. Also how to win business with just one question.
What does our business future look like? What opportunities are there for brands, companies and agencies? How can we make our businesses more agile? What can we learn from the last year about human behaviour? How can we prepare our businesses for the next 10 years?
Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius’. In this episode:
The natural habits of entrepreneurs
The art of embracing failure
Using ‘No” as a positive tool
Is business development nature or nurture?
Caroline’s ABCs of genius
The signs of a born starter
Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.
From the master of influencer marketing – Neal Schaffer. Which industries stand to gain the most from influencer activity? Overcoming the teething problems of influencer marketing, the difference between social selling and influencer marketing, identifying the right influencer for your brand or company, accountability.
Good and bad consumer and corporate reactions to the pandemic; the future of the PRCA; PR start-ups, digital transformation; empathy is a business model.
