The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types, why you should treat posts like mini blogs.
Develop your own personal brand, basic rules of sales & marketing for SMEs, Innovative coaching ideas, Is TV advertising dead? Karma-driven business models, sweary bunnies and hot curries.
Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.
Why marketing needs to work off a new business plan. How to create a new business plan. What makes TFF people different & getting trapped in an elevator with Elon Musk.
Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships
Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.
Effectively run conferences & exhibitions using social media, content for lurkers, how to engage new business prospects on social media and how FOMO works.
How to be a CMO’s best supplier
Why you should over-service existing business, internal agencies are back! what to do when you get a new boss.
There ain’t no atheists in a foxhole. When times get tough, we all need to access our faiths and beliefs to help us through. Religion, business, sales and turning money into wine.
The Fuel podcast has had a very busy year in 2020. We’ve featured over 40 different guests since April and each one of them was asked the same question:
“If you were isolated on an island with only one piece of music to keep you company (and something to play it on), Which track would you choose?”
Thank you to all of our guests. Each of you helped to make the Fuel podcast an institution. We’ve got plenty more tracks coming out – this is just the first edition, so keep listening in 2021!
We took all those tracks and gave them to Bill Wallsgrove, who compiled the into one big mixtape in time for Christmas.
Bill loves collecting vinyl records and assorted music from a lots of genres by DJing in clubs and to friends at parties and creating mixes and he’s had some tough gigs – weddings big birthday parties and Bar Mizvahs (from the Rhine Valley to Moscow)
In his own words:
“I create DJ collections for pleasure ( Chig Bill mixcloud) but Fuel set me a unique mixing challenge
Take one desert island track from 21 different podcasters and try and create a seasonal party mix from them.
I really tried with a diverse set of artists – however I had big fun I hope you enjoy
I have known and worked with Dines from Studio Blup for many years – he is a favourite designer and illustrator.
He specialises in a unique visual remix style (check out his Instagram – link)
This is his big party disco ball – boogie on round the house!”
Dines 2020
Podcast: Play in new window | Download (Duration: 1:31:15 — 125.3MB)
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Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717