The Starmaker. Dean of the star factory – The School of Communication Arts on diversity, creativity, chasing Ferraris. breakdowns and rebuilds, the illiterates of the 21st century and AI and lateral thinking.
The attraction of distraction
Channeling Empathy, Rapport, and human resonance
The danger of the infinite scroll
Why we use soft terms to describe terrible things
Jesus on social media
The beauty of slowing down
No tech tea time
Using words and not emojis
Parent’s fears about unregulated tech
Book sniffing and graveyard lurking
35% of gen Z and 31% of millennials are planning to change jobs this year – what can employers do? Dr Dr. Tracy Brower – a sociologist studying work life fulfillment and happiness discusses:
Workforce challenges for HR teams
Mental wellness
Talent shortages
Shorter working week and productivity
The human connection
And of course AI
Sharing an office with Sean Connery, how to sell a creative agency, how to acquire a creative agency, mental welfare, being genuine, selling yourself and the value of new business.
Is AI killing off photography? 360-degree spin photography techniques and tips, How the CMO role will adapt to AI, how to avoid the new dark ages for photography, what guardrails do we need? double exposures and ghosts, innovations in photography.
The key to winning meetings, Big agency growth tactics, Small things to make a big impact, The art of No, How to identify great clients, How to win when you’re losing, Why commitment wins, How Ai is changing pitch responses, and the 3 ingredients every agency needs to know before they go for growth.
How to develop a style, freedom from meetings, the Beehive story, the John Hegarty story, the Muhammad Ali story, a.i. bollocks a free creative idea for outdoor media and what’s the point of advertising?
Book review – Rough Diamond
How to develop empathy
Where creativity comes from
Mathematics for business
New business advice
How to achieve the work life balance
The importance of trust
Flooding Second Life
Innovative thinking and survival
Intrepreneurship and entrepreneurship
The pros and cons of the 4 day work week, why parents don’t understand PR, Paul Holmes and Alex Myers mentioned, building creativity into education, totems and ceremonies in the hybrid world and telling fossil fuel companies to jog on.
Keeping the customer satisfied – fine but what what motivates them? Demographics and psychographics are too limited. Here’s Valuegraphics for the ultimate marketing profiling system.
