An overview of the food, drink and hospitality sector, from on the the UK’s leading PR agencies, includes predictions for the snack market and new business tips for F&D brands
On-boarding new talent, the commercial advantage of D&I, conscientious consumerism, the Lipstick Recession, The Empathy Delusion, fast decision-making, advertising’s contribution to UK GDP.
How to prepare for a presentation, 3 priorities of any presentation, The art of staging Zoom backgrounds, How to find your natural pitch with AHA, How to calm your nerves
How the ‘Suits’ and ‘Creatives’ learned to play nicely, the 45 second commercial, The Milk Tray Man, the brilliance of Jingles and a Chicken in every pot.
Helping clients see round corners, the winnable pitch, the art of cultivating new business relationships, why marketing and new business needs to work in harmony.
Working with clients that want to be what their customers wish existed. Mental health, D&I, the art of winning business, pitching, attitude and swagger. Inspiring conversation!
Research questioning techniques, Empathy Delusion revisited, The Dictator Game, classic adverts, tinkers and the book that started it all.
Melissa Selcher’s influence on LinkedIn. How to build a community on LinkedIn, The Art of asking questions, David Ogilvy on research, Behavioural research, gamifying questions.
How three reports challenged the creative industry’s thinking, the dangers of misinterpreting research, confirmation biases, pigeonholing an entire industry, alt conclusions.
