About Keith Smith
My company runs the UK's only independent company data, insight and new business tool kit that effectively levels the playing field for new business campaigns. We offer marketing, PR, creative, digital and tech agencies the opportunity to access, affordable, accurate and simple tools to develop new business strategies.
Underpinning this is the support of the UK's leading business development agencies as well as endorsements from comms industry trade organisations.
Entries by Keith Smith
David Allison – Valuegraphics: A very modern metric
You’ve heard of Demographics, you’ve probably heard of Psychographics, now meet Valuegraphics. The way to make your messaging count by tapping into and audience’s value-driven operating system.
Zitah McMillan – Predictive Black: How fintech helps you seal the deal
Make your sales outreach count every time using these clever tools to analyse prospects before you commit. Predictive Black is changing the way we find new clients. Banish zombies forever!
Dr. Chris Arnold – Author, flip: unthink everything you know
When creativity is at the heart of everything we do, it’s time for a new way of problem solving. Dyslexics solve problems differently and Dr Chris can explain how. Also how to win business with just one question.
Tom Cheesewright – Applied Futurist: How to future-proof your business
What does our business future look like? What opportunities are there for brands, companies and agencies? How can we make our businesses more agile? What can we learn from the last year about human behaviour? How can we prepare our businesses for the next 10 years?
Caroline Kay – Business Coach: New business & entrepreneurs
Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius’. In this episode:
The natural habits of entrepreneurs
The art of embracing failure
Using ‘No” as a positive tool
Is business development nature or nurture?
Caroline’s ABCs of genius
The signs of a born starter
Jonny Tooze – CEO, Lab Group: Architect of the new agency model
Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.
Neal Schaffer: The power of influencer marketing
From the master of influencer marketing – Neal Schaffer. Which industries stand to gain the most from influencer activity? Overcoming the teething problems of influencer marketing, the difference between social selling and influencer marketing, identifying the right influencer for your brand or company, accountability.
Francis Ingham – PRCA: The post-pandemic PR industry
Good and bad consumer and corporate reactions to the pandemic; the future of the PRCA; PR start-ups, digital transformation; empathy is a business model.
Kate Bradley Chernis – Lately AI: How to recycle digital content for maximum effect
Making your digital content work hard for you.
The art of interviewing, the future of music streaming, the stress of toxic workplaces, developing a hard shell in business.
Interesting facts
The Fuel Podcast is brought to you with huge thanks to Matt Smith at Quijibo Design our friend, technical and artistic wizard.
Here’s where we live
Produced by Orchard Media Consultancy, based in Indianapolis, Indiana, USA.
Tel: +44 203 356 3717